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What Are Empty States?
Designing for an “empty space” can be a challenging, yet rewarding task to get users to take action with you app / website.
An empty state is what the user sees when there is no data to display on the screen. This could be because:
- The user has only just signed up.
- The user has cleared the data themselves.
- There’s been an error.
Getting a user’s attention with an empty space is crucial for getting them to take the next steps in a service and keep them interested in the process.
Human users needs software to be:
- Pleasurable
- Usable
- Reliable
- Functional
The types of pleasure users can be offered:
- Positivity
- Surprise
- Uniqueness
- Attention
Make sure your users know why they are seeing an empty space and give them actions to take to fill that space. This is a pretty largely overlooked part of the user experience.
