We are in the holiday season, so shoppers and merchants are getting ready for the busiest shopping season of the year. How will technology impact retail this season? It is predicted that this will be a good holiday season for retailers. Mobile commerce will be a bigger player in sales this holiday season than in the past.
Shoppers have gained confidence in buying through smartphones which will mobile-based purchasing a bigger percentage of the way shoppers finish their holiday shopping lists. Say you are out shopping with friends, your smartphone might be able to notify you that the perfume you’ve been looking for, for your girlfriend, is available at a shop on the next floor of the mall. As devices become even smarter about our choices and preferences, our mobile phones become a simple “remote” for our lives, simplifying and enabling all of our daily transactions.
Social media will also play a big role in the new world of e-commerce. Billions of us already use social media networks such as Pinterest, Twitter, Facebook, and Instagram for keeping in touch with friends and family as well as discovering more about our interests, the world, and also for learning about new products and services. The information is being used today by merchants to deliver relevant information about products and services that are of interest to us or to someone we may know.
The buy button is essential in commerce for ensuring a convenient, effortless, quick and seamless sale. Merchants should also implement the buy button for instant sales, with as little input required as possible.
